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Tourism and Heritage Strategy
6. Expanding the visitor economy
Gravesham is responding constructively to the opportunities that are coming forward to expand the local visitor economy:
- Plans to extend fast river services to and from Central London, provision for visiting leisure craft and growing numbers of visitors from the International Cruise Terminal – these have the potential to renew the contribution that the River can make to bringing visitors into the area and reinforce what is considered to be
Gravesham’s unique selling point. - New rail and road infrastructure, including the potential extension of Crossrail and the Lower Thames crossing.
- The Council’s plans for regeneration of Gravesend Town Centre will revitalise and create a broader mix of entertainment, leisure and restaurants in the Town, together with additional hotel development.
- The Council’s cultural strategy highlights and strengthens the Borough’s cultural offer, creating new performance, gallery spaces, and creative workspaces and hosting artistic commissions in support of the major arts festivals – England’s Creative Coast and Estuary 2021.
- Ebbsfleet Garden City on the western edge of the Borough is bringing more people to live and work in the area, stimulating new business opportunities and
visitor growth. - Proposals for the London Resort entertainment resort is a ‘game changer’ in attracting visitor numbers and expanding visitor accommodation in the area. The
challenge will be to attract visitor spend beyond the Resort. - New cycling and walking routes connecting countryside, villages and the urban area, enabling visitors to explore in a more sustainable and environmentally friendly way - “The Last Mile”.
Together, these add considerable confidence to Gravesham’s ability to grow tourism as part of its overall ambition for a vibrant and productive economy.
- Foreword
- Introduction
- Connected for Visitors
- Qualities, heritage and assets
- Planning Policy Framework
- Expanding the visitor economy
- The importance of Tourism to Gravesham
- Visitor accommodation
- Heritage and visitor attractions
- Diverse culture, festivals and events
- Marketing, promotion and resources
- Tourism sector skills
- Safeguarding Gravesham Heritage
- Overall objectives