Tourism and Heritage Strategy

Last updated on: 25-Feb-2021

6. Expanding the visitor economy

Gravesham is responding constructively to the opportunities that are coming forward to expand the local visitor economy:

Plans to extend fast river services to and from Central London, provision for visiting leisure craft and growing numbers of visitors from the International Cruise Terminal – these have the potential to renew the contribution that the River can make to bringing visitors into the area and reinforce what is considered to be
Gravesham’s unique selling point.
New rail and road infrastructure, including the potential extension of Crossrail and the Lower Thames crossing.
The Council’s plans for regeneration of Gravesend Town Centre will revitalise and create a broader mix of entertainment, leisure and restaurants in the Town, together with additional hotel development.
The Council’s cultural strategy highlights and strengthens the Borough’s cultural offer, creating new performance, gallery spaces, and creative workspaces and hosting artistic commissions in support of the major arts festivals – England’s Creative Coast and Estuary 2021.
Ebbsfleet Garden City on the western edge of the Borough is bringing more people to live and work in the area, stimulating new business opportunities and
visitor growth.
Proposals for the London Resort entertainment resort is a ‘game changer’ in attracting visitor numbers and expanding visitor accommodation in the area. The
challenge will be to attract visitor spend beyond the Resort.
New cycling and walking routes connecting countryside, villages and the urban area, enabling visitors to explore in a more sustainable and environmentally friendly way - “The Last Mile”.

Together, these add considerable confidence to Gravesham’s ability to grow tourism as part of its overall ambition for a vibrant and productive economy.

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