Tourism and Heritage Strategy

Last updated on: 09-Apr-2021

6. Expanding the visitor economy

Gravesham is responding constructively to the opportunities that are coming forward to expand the local visitor economy:

  • Plans to extend fast river services to and from Central London, provision for visiting leisure craft and growing numbers of visitors from the International Cruise Terminal – these have the potential to renew the contribution that the River can make to bringing visitors into the area and reinforce what is considered to be
    Gravesham’s unique selling point.
  • New rail and road infrastructure, including the potential extension of Crossrail and the Lower Thames crossing.
  • The Council’s plans for regeneration of Gravesend Town Centre will revitalise and create a broader mix of entertainment, leisure and restaurants in the Town, together with additional hotel development.
  • The Council’s cultural strategy highlights and strengthens the Borough’s cultural offer, creating new performance, gallery spaces, and creative workspaces and hosting artistic commissions in support of the major arts festivals – England’s Creative Coast and Estuary 2021.
  • Ebbsfleet Garden City on the western edge of the Borough is bringing more people to live and work in the area, stimulating new business opportunities and
    visitor growth.
  • Proposals for the London Resort entertainment resort is a ‘game changer’ in attracting visitor numbers and expanding visitor accommodation in the area. The
    challenge will be to attract visitor spend beyond the Resort.
  • New cycling and walking routes connecting countryside, villages and the urban area, enabling visitors to explore in a more sustainable and environmentally friendly way - “The Last Mile”.

Together, these add considerable confidence to Gravesham’s ability to grow tourism as part of its overall ambition for a vibrant and productive economy.


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