Tourism and Heritage Strategy

Last updated on: 09-Apr-2021

11. Marketing, promotion and resources

A website presence and social media dominate the way in which Gravesham, as a visitor destination, is marketed and promoted. Opportunities will exist to promote even more effectively Gravesham’s visitor offer as it strengthens and develops. Gravesham’s visitor themes of riverside, countryside, activity and defence history are strong, but it is the exposure that the larger attractions, such as the Panic Room, Cyclopark and Gurdwara have to raise awareness of the area to the visitor.

Gravesham is a member of Kent’s Destination Management Organisation (DMO), Visit Kent, which takes a lead in marketing Kent as a visitor destination with associated campaigns and promotional activity.

In respect of more local promotional activity:

  • The Visitor Information Point in Gravesend Borough Market provides an excellent resource for information and advice and a welcome to the area. It is the hub of social media activity.
  • Use is made of a variety of websites to promote local events, attractions and accommodation through Visit Gravesend (www.visitgravesend.co.uk), Visit Kent, Tourism South East and Visit Britain websites.
  • Visit Gravesend has really developed its presence on social media and its engagement with the audience has proven a very positive promotional tool.
  • Itineraries, group tours and packages have been developed for the visitor and are promoted.
  • The council has a wide range of leaflets promoting local attractions and heritage, including their yearly Visit Gravesend Tourism Guide.

The council’s tourism network of local visitor attractions and accommodation aims to co-operate in sharing information and promoting the local visitor economy more effectively. Engaging other partners in greater collaborative marketing efforts is key, e.g. Kent Downs Area of Outstanding Natural Beauty (AONB), National Trust, Shorne Woods Country Park (Kent County Council), Jeskyns Farm (Forestry Commission), etc. but resources are limited.

Opportunities are taken through Gravesham’s Town Twinning relationships to raise awareness of the Borough where possible and visits thought its partners in Cambrai (France), Neumunster (Germany), Chesterfield (Virginia, USA) and Jalandhar (India).

The following priority actions have been identified:

  • Confirm Gravesham’s key themes, especially those which attract larger visitor numbers such as Experience/Activity; Countryside; Faith / Gurdwara; Heritage. These can be honed further through the ‘Gravesham Experiential’ study undertaken recently. The findings will help identity and shape the council’s activities and offers and capture key messaging for promoting the borough.
  • Expand the Gravesham tourism network, where appropriate, to strengthen co-operative working, especially in respect of co-ordination of marketing and openings.
  • Make the most of existing partnerships – Visit Kent partnership; twinning links.

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