Rescue me recycling week campaign

Now in its twenty second year, Recycle Week is the nation’s biggest annual celebration of recycling.

This Recycle Week, which is running from 22 - 28 September, Recycle Now and Gravesham Borough Council are proud to support the Rescue Me! Recycle campaign.

The campaign continues to shine a spotlight on missed capture items that too often end up in the rubbish bin but can, and should, be recycled.

Following the success of last year’s campaign, Rescue Me! Recycle returns with two new characters joining the recycling mission:

  • Shampoo bottles
  • Foil

The above two items join the list from last year:

  • Trigger sprays
  • Aerosols
  • Yoghurt pots
  • Aftershave and perfume bottles
  • Toilet roll tubes

Here in Gravesham, we are putting missed capture items front and centre.

Please make sure that you recycle these items: cleaning product bottles, aerosols, yoghurt pots, aftershave and perfume bottles, toilet roll tubes, plastic toiletry bottles, food tins, shampoo bottles and foil.

Catherine David, CEO, WRAP “Recycle Week continues to be a powerful moment to inspire action across the UK, and this year’s ‘Rescue Me! Recycle’ campaign is no exception.

By highlighting everyday items like shampoo bottles, foil, and toothpaste tubes -things we often overlook - we’re helping people see the real impact of small changes.

Thanks to innovation and collaboration, more of these items can now be recycled than ever before. Together with local authorities and communities, we’re making it easier to do the right thing and keep valuable materials in use. Let’s rescue these items from the rubbish and give them a second life.”

Cllr Emma Morley, Gravesham Borough Council’s Cabinet Member for Operational Services:

“Working with our residents, we have made tremendous strides in increasing the amount we recycle, but there is always more we can do.

“The Rescue Me! Recycle campaign helps highlight items that can be recycled that people may not think about, and we’re happy to join with WRAP to raise awareness, and our recycling rates.”

Recycling doesn’t have to be confusing. To find out more about Recycle Week, visit: www.recyclenow.com/RecycleWeek

More about recycling

Published: Monday, 22nd September 2025