Inspiring action since 2004, Recycle Week is the nation’s biggest annual celebration of recycling, delivered by Recycle Now.
This year, Recycle Week (14-20 September) is showing people how their recycling makes a difference, and that it’s worth doing properly.
Each year billions of items that could be recycled are put in the wrong bins around the UK. Each item that is recycled correctly helps save energy and keeps valuable materials in circulation to be used again and again.
To help bring this to life, the Recycle Week campaign stars a cast of recyclable characters, whose stories show how valuable they are, and why they’re worth rescuing from the rubbish:
- Shampers the shampoo bottle - who can be recycled into a plastic garden chair
- Spritz the fragrance bottle - who could come back as a Champagne bottle
- Rolly the toilet roll tube - who can be turned into a notebook
- Deo the aerosol - who could become part of a bike
- Minty the toothpaste tube - who can be recycled into another toothpaste tube
- Trigger the cleaning spray bottle - who can be recycled again into a new spray bottle
- Yogi the yoghurt pot - who can come back as another yoghurt pot
- Ally the kitchen foil - who can be recycled into part of a car engine
New for this year is Neil the banana peel who can be used to create green energy and be recycled into fertiliser.

Gravesham Borough Council is taking part in Recycle Week to help our community have maximum impact.
Catherine David, CEO, WRAP says “Recycling is one of the easiest ways we can all help to divert millions of tonnes of waste from landfill and incineration, conserve scarce natural resources and cut carbon emissions. Each year millions of shampoo bottles, aluminium foil, toothpaste tubes and other recycling are binned when they could be recycled, so this Recycle Week we're asking people to be a hero at home and rescue more recycling. Together with local authorities and communities, we’re making it easier to keep these valuable materials in use and give our recycling a second life.”
Cllr Emma Morley, Gravesham’s Cabinet Member for Operational Services, said: “We are grateful to our local residents and businesses who help us recycle so much every day.
“But we can always do more, which is why we are happy to be part Recycle Week and spread this important message even further.
“We want everyone to do their bit and help reduce waste even further.”
Recycling does not't’t have to be confusing. To find out more about Recycle Week, visit: www.recyclenow.com/RecycleWeek